Search results

💯 I'm certain that Chevrolet is attempting to attract a younger market and while I'd love to see the return of an Impala SS, it identifies with an older family oriented market.

Yeah, Generation Alpha scares me. 😱

There are several Generation Z co-workers at my job and I believe that's more the exception than the rule. I've learned that they have few aspirations and little interest in owning a house or vehicle. Yet I've noticed that they take a week off here and there to travel to Europe, Asia, etc.

Yes, and some may never own a vehicle, but it's the ones who want to own a vehicle, and maybe some who can be swayed to own a vehicle, who are the target market. If any Baby Boomer or early Generation X thinks the new Camaro is being developed for them, they'll be disappointed.

It might be a tough pill to swallow, but the older and further you are from 40, the less you are Chevrolet's target market. The new Camaro is being developed for a younger generation and they prefer four doors.